American Greetings concepts, creates and distributes products that are designed to meet consumers' needs to connect, express and celebrate. The company sells cards under the American Greetings, Carlton Cards, Gibson and Plus Mark brands. Other products include gift wrap and bags, party goods, stickers, stationery, crafting kits, calendars, candles, ornaments and educational products.

American Greetings also has a widespread licensing presence. The company created the Care Bears, Strawberry Shortcake and Holly Hobbie, among others, and develops social expressions products for numerous licensors.